These rich, elegant deliciously supple sheets with lull you into a peaceful slumber. Oversized, our Embrace sheets will fit the fluffiest mattress, no more slipping corners. Don't just go to sleep, Embrace yourself in luxury. Not all cottons are created equal. Supima cotton is a superior type of cotton grown in the USA. It represents less than 1% of the cotton grown in the world. What makes Supima unique to other cottons is the extra long staple fiber that gives the cotton its properties: Strength, Softness, Luxury. The finest sheets we have ever produced. Sensuously soft, uniquely well made and about to become a legend in the industry The Embrace Collection are the sheets you have always wished for. AMERICAN GROWN LUXURY Supima is the marketing brand for American grown Pima cotton. Established in 1954, the Supima organization was formed in El Paso, Texas in an effort to brand and promote Supima cotton. The Supima name was derived from a blending of the words “Superior '' and “Pima.''Today, Supima focuses on partnering with leading brands across fashion and home markets to ensure that consumers have access to and receive top quality products crafted with Supima’s premium cotton.