I usually print on luster paper. Typically, luster or gloss paper is sharper and has a little more presence. That is certainly not true of the Hot Press Natural paper. I had tried the Cold Press Natural paper thinking that they would print the same except the cold press would have a little more texture. That is completely wrong. The Hot Press Paper is amazing. It has a lot more pop and saturation than the Cold Press Paper and rivals the Epson Luster paper. If you have a special image that you want to print on paper that does not look and feel like you had it printed at Costco then you should give this paper a try. You won't be sorry.